Maybe the most deserving question of this journey is "why? Maybe that would be best answered by defining the nature of a habit that we as Canadians are often criticized for. "Canadians frequently say "sorry" due to a combination of factors, including a cultural emphasis on politeness, a desire to avoid conflict, and a possible influence from British and French traditions. "Sorry" can be used not only to express regret but also to gain attention, smooth over awkward situations, or simply as a default politeness. " I'm guilty of it myself. But part of the answer is in the context and reading between the lines. We say sorry as a way to smooth something over. But the reality is the gesture doesn't fix the problem. It smooths it over in the hopes that it does not resurface. Digging deeper, it dawned on me that "sorry" only really has meaning when you are willing to put corrective action into place in an effort to ensure that it does not happen again. Without corrective action, "sorry" is nothing more than a trivial statement meant to diffuse a situation. Asking myself what is inherently wrong with this, I tried to imagine how we bring up controversial topics in a civil way when many of us may possess opposing views. There are things in our society that we may not be at fault for, things that we may not like. But we can not say sorry for these things that we have no control over unless we are willing to place corrective action in place to resolve the issues. CanuckDUCK represented a path from identification through to resolution. Its easy to criticize from the sidelines. It's infinitely more difficult to understand how to ensure that past actions don't repeat themselves and to build the way forward to a better outcome. The goal, although complex, was rooted in the simple idea that there has to be a better way to build the society that we want. One that we are proud of and never have to say sorry for.