SUMMARY - Political Advertising, Microtargeting & Dark Money Online
In the quiet suburbs of Ottawa, Elena, a first-time voter in her mid-twenties, scrolls through her social media feed. She encounters a polished, emotionally resonant video advertisement highlighting the urgent need for affordable housing, featuring a candidate she has never met before. The ad is tailored specifically to her interests, appearing seamlessly among posts about local community events and student loan updates. A few kilometers away, her neighbor, Arthur, a retired engineer with decades of voting history, sees a starkly different message on his device.