SUMMARY - Personal vs Corporate Responsibility: Who Should Cut First?
Consider the morning routine of Elena, a mid-level software engineer living in downtown Vancouver. Before her commute, she checks a carbon footprint calculator on her smartphone, noting with a mixture of anxiety and resignation that her upcoming business trip to Toronto will generate nearly half a tonne of CO2. She considers taking the train, but the schedule is inconvenient and the cost is prohibitive compared to a flight. Meanwhile, in Calgary, Marcus, a senior executive at a major energy services firm, reviews quarterly reports that show strong demand for oil sands development.