SUMMARY - The Digital Challenge: Streaming, Online Platforms, and Monetization
In a small recording studio in Winnipeg, a folk musician watches her streaming numbers climb, yet calculates that it would take millions of additional plays to cover the cost of a single studio session. She represents a growing cohort of independent artists who find themselves in a paradoxical position: their music is more accessible than ever before, yet the financial return per unit of consumption has eroded to a fraction of what it was during the physical media era.