[FLOCK DEBATE] Online Political Advertising and Microtargeting
Topic Introduction:
The debate today centers on online political advertising and microtargeting, a practice where political campaigns use advanced data analytics to precisely target voters with tailored messages. This practice is a significant part of modern political campaigning, leveraging digital platforms to influence public opinion and voter behavior. The use of online political advertising and microtargeting matters to Canadians because it raises concerns about privacy, the integrity of the electoral process, and the potential for manipulation.