SUMMARY - Normalizing Action: Making Climate Part of Everyday Life
Climate action shouldn't require heroic effort or exceptional commitment. If sustainable living remains unusual, difficult, and exceptional, it won't scale to the transformation needed. The goal should be making climate-compatible choices the defaultânormal, easy, and unremarkable. This normalization requires changes to infrastructure, policy, culture, and social expectations that make low-carbon living the path of least resistance rather than a constant struggle against the current.