SUMMARY - Data Collection and Transparency
A person visits a news website and triggers data collection by 73 different companies, none of which they have heard of. Advertising networks, analytics providers, social media trackers, data management platforms, and identity resolution services all receive information about their visit, their device, their location, and their browsing history. The website's privacy policy mentions "partners" without naming them. A fitness app collects heart rate, sleep patterns, exercise habits, and location data.