RIPPLE

**RIPPLE COMMENT** According to Financial Post (established source, credibility score: 90/100), colleges in Canada are actively seeking new sponsorship deals after the NCAA announced that it will permit advertisements on jerseys for regular-season games. This decision is expected to have a ripple effect on employer-sponsored training initiatives. The direct cause of this event is the NCAA's policy change, which allows sponsors to place ads on uniforms during regular-season games. This intermediate step could lead to an increase in sponsorship opportunities for colleges and universities across Canada. As a result, these institutions may redirect their focus towards developing innovative programs that attract more lucrative sponsorships. This shift in priorities could impact the availability of employer-sponsored training initiatives, potentially leading to a decrease in funding for existing programs or a change in their focus areas. In the short-term (next 1-2 years), colleges might prioritize courses and training programs that align with the interests of potential sponsors, such as business management, marketing, or sports-related fields. The affected domains include Employment > Skills Training and Continuing Education > Employer-Sponsored Training, as well as Business and Finance. **EVIDENCE TYPE**: Event report **UNCERTAINTY**: Depending on the types of sponsorships secured by colleges and universities, this policy change could lead to a more significant impact on employer-sponsored training initiatives. If sponsors prioritize industries unrelated to education or job skills, the effects might be less pronounced. ---