Why?

Maybe the most deserving question of this journey is: Why?

To answer that, it helps to reflect on a habit we Canadians are famously (and sometimes humorously) known for.

“Canadians frequently say ‘sorry’ due to a combination of factors, including a cultural emphasis on politeness, a desire to avoid conflict, and possible influences from British and French traditions. ‘Sorry’ can express regret, attract attention, ease awkwardness, or simply act as a default gesture of civility.”

I’m guilty of it myself.

But the real story lies between the lines. We say "sorry" to smooth things over. But smoothing something over isn’t the same as fixing it. It’s a plaster, not a cure. And somewhere along the line, I realized that “sorry” only carries meaning when it’s backed by corrective action—when it's followed by a sincere effort to make sure the mistake doesn’t happen again.

Without action, “sorry” becomes an empty ritual. A polite shrug at a festering wound.

So I asked myself: how do we, as a society, bring up hard, even controversial topics in a way that doesn’t tear us apart? How do we confront things we didn’t cause, things we don’t like, things we’ve inherited but still carry responsibility for?

Because here’s the truth: if we’re not willing to act, we can’t keep saying sorry.

CanuckDUCK was built from that realization.
It’s a path—not just to identify what’s wrong, but to walk the difficult road toward resolution. It’s easy to criticize from the sidelines. It’s much harder to build something better, to ensure that the mistakes of the past don’t echo into the future.

The goal, while complex, is rooted in a simple belief:

There has to be a better way to build the kind of society we want—
one we’re proud of, and never have to say sorry for.